13 November 2020

Getting into the Spirit of Christmas

Dear Customers,

It’s hard to believe that it’s that time of year already, with Christmas less than 45 days away. With the launch of our Christmas program in-store and online this week, it’s time to get into the spirit of Christmas. It has been a challenging and extraordinary year for us all, so it’s more important than ever that we at Woolies do all we can to make this Christmas season inspiring, affordable and, of course, safe.

Getting into the spirit of Christmas

This is always an exciting week at Woolworths as we decorate our stores for Christmas. A few things to look out for are Santa cut-outs at the front of our stores, oversized Santa sleighs in some of our stores, and team t-shirts that this year feature some of our most iconic and loved Australian animals - koalas and kangaroos - with a fresh Christmas spin.

Nothing gets me more into the Christmas spirit than our Christmas ads and I was very moved by both the Woolworths and BIG W ads this year. If you haven’t seen them yet, you can watch the videos below (and don’t be embarrassed if you want to watch them more than once):

Sharing the Spirit of Christmas

Bring on Christmas

Looking for Christmas inspiration?

This will be a very different Christmas season in many ways, but not so in others. We’ll still be celebrating with friends and family, and this week we start releasing many of our Christmas product ranges:

  • Our amazing seasonal range of Australian-made Gold products are all about Australian twists on Christmas Classics, with native Australian ingredients like wattleseed in our Gold cheesecake and lemon myrtle in our Gold meringues.

  • We’re seeing great growth in Australian craft beer, whisky and gin, with expanded ranges at both Dan Murphy’s and BWS – the perfect opportunity to support Australian producers. Zero-alcohol options are also gaining in popularity with our range of non-alcohol gins a highlight.

  • More than ever this year, we’re also doing what we can to help your Christmas kitty go further – with the new Christmas Season Saver Range at BIG W. A watch-out though – BIG W shoppers look like they’re planning earlier than ever this year, with both Christmas trees and decoration categories up over 70% on this time last year.

  • We’ve just launched a great range of glass storage containers to collect free with Container Credits with Everyday Rewards and Woolworths. They’re the perfect way to cook and store food this Christmas, helping you waste less, so your food and money go even further.

  • I couldn’t resist providing an update on Australian fruit and vegetables for Christmas. Mangoes are looking amazing, and we’re set to have good availability of cherries. But availability could be patchy on stone fruit as a potential labour shortage could impact growers.

  • Finally, for Christmas inspiration, we have more Fresh Ideas than ever. Check out thousands of recipes online or pick up a free copy of our Christmas Fresh Ideas magazine.

Planning your Christmas shopping...

Our customer research suggests that while 40% of our customers plan to shop early this Christmas and over half intend to use online, 60% still plan to shop in the final week. So here are a few practical tips to help you plan your shopping:

  • We have introduced My List on the Woolworths website and in the app to help you automatically build shopping lists for different shopping occasions. Remember that the Woolworths App lets you locate products by aisle in your local store to save you time.

  • We’re working hard to make sure we have online shopping options available if you choose not to go into store this Christmas – including Delivery and Pick up – and we’ve now added Direct to Boot to many more stores (so you don't need to get out of the car) plus on-demand delivery across a large number of Woolworths, BWS, Dan Murphy’s (arriving in 2 hours or less).

  • As Woolworths stores get busier in the lead-up to Christmas, try Q-Tracker. It shows you how busy your local store is in real time, so you can choose a quieter time to shop in store.

Ensuring our stores are COVIDSafe this Christmas

We’ve been working hard to ensure our stores remain COVIDSafe for Christmas, with a range of measures in place for the busiest time of the year including:

  • COVIDSafe cleaning

  • Monitoring and counting customer numbers to avoid crowding

  • Queuing systems outside the store at busy times and in high traffic areas (like the seafood counter) as we get closer to Christmas Day

We will also monitor the COVID situation closely and respond with measures as needed. For example, you may see Health Ambassadors at the front of some stores, particularly in Victoria and NSW. As always, please remember to sanitise your hands, maintain social distancing and be kind to our team members and fellow shoppers. We also have a page on the Woolworths website where you can find more ways to help each other be COVIDSafe this Christmas.

Sharing the spirit this Christmas

It’s a sad reality that a growing number of Australians are facing food insecurity this year – with our food relief partners reporting a 50% increase in 2020. So we are planning our largest ever OzHarvest Christmas Appeal, with a target of raising $3 million over Christmas (you can donate at Woolworths stores). That’s enough for OzHarvest to provide a staggering 6 million meals next year.

Keep an eye out too for Reindeer Carrots in the run-up to Christmas. For each pack you buy, we’ll donate 10c to WIRES to support the rescue, care and feeding of sick, injured and orphaned native Australian wildlife. Last summer’s bushfires were a stark reminder of the impact on our wildlife and underlines our commitment to being The Fresh Food People for all Australians, even the furry ones.

Finally, I hope you take some time to enjoy the season - we at Woolies are getting into the spirit of Christmas and I hope you are too.

Brad Banducci
CEO, Woolworths Group

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