Community Shopping Hour
To help support the elderly and people with a disability, we introduced a dedicated community shopping hour as a temporary measure to help these customers obtain the essential items they needed in a less crowded environment and at the beginning of the day straight after overnight cleaning had taken place.
Due to popular demand this special shopping hour was extended to emergency services and healthcare workers
Support for hunger relief charities
During March and April, each of our major food relief partners broke their individual records for distribution to vulnerable Australians.
To support their essential community work, Woolworths donated cash, product and labour to ensure full operational capacity of key hunger relief partners OzHarvest, Foodbank and FareShare.
A team of 122 ALH Chefs were made available to FareShare to replace their suspended volunteer workforce plus $100k per week in fresh food donations. This enabled FareShare to prepare over 1 million additional meals for donation to those in need.
Woolworths Basics Boxes
Rapid development of a bundled grocery offer, providing the pantry basics for people unable to shop in store, due to COVID-19 isolation or social distancing. 23,080 Woolworths Basic Boxes were donated to our hunger relief charity partners, as well as community groups, across Australia.
Supporting Aboriginal and Torres Strait Islander organisations
We gave logistical support to transport approximately 6,500 Basic Boxes to remote communities quickly.
We worked with organisations who reached out to us, big and small, to understand their needs and provide a combination of food and/or donations, or alternatives to increase supply.
Bread & Butter Project
Partnered with Australia’s first social enterprise bakery to introduce their bread into Woolworths Metro stores after the business was impacted by reduced supply to restaurants and Food Service.
This enabled the Bread & Butter project to continue to invest 100% of their profits into helping shape the lives of those seeking refuge and asylum through training and employment opportunities in Sydney.
Support for Melbourne Towers residents
Woolworths, Foodbank and FareShare teamed up to support over 3,000 residents in lockdown. 14,000 freshly cooked meals and 4,500 bags of food filled with pantry staples were delivered.
A six-week campaign asked Woolworths customers to help feed a family in need by making a $2 donation at checkout or when shopping online.
Woolworths kicked off the Appeal with a $100,000 donation, equivalent to 200,000 meals to those in need.
Woolworths and FareShare’s Feed Appeal has raised over $883,000, providing more than 1.75 million meals for vulnerable Australians.
Share the Dignity
Woolworths and Share the Dignity’s August Drive raised awareness and donations for Australian women facing period poverty.
In store collections of fem-care products were donated to women and girls in need.
The charity reported a 54% uplift in requests for fem-care donations compared to pre-COVID-19 times.
Helping those who stayed at home
Woolworths partnered with last-mile couriers like Uber, Sherpa, and Drive Yello, to increase the number of delivery windows for tens of thousands of customers each week.
This created additional supply and employment opportunities for fulfilment partners.
Converting supermarkets to online delivery hubs
During the stay at home periods, Woolworths converted some supermarkets to online delivery hubs to pick and dispatch tens of thousands more weekly online orders to customers in the surrounding suburbs.
This included online orders for the most vulnerable in the community through Woolworths’ Priority Assistance service and supported those staying at home.
Support for local communities
Helping impacted in-store fundraising
Charity partners whose fundraising campaigns were cancelled due to COVID-19, were not impacted financially as the Group made donations to the equivalent value, with a total of $1.5 million donated.
Created 20,000 new roles
During the peak buying period Woolworths created thousands of jobs, helping those who were unemployed or stood down during the pandemic.
The new hires allowed Woolworths to better meet the unprecedented demand for food and drinks across Australia.
It also helped increase online operations, to support the changing shopping needs of the community, as the health crisis unfolded.
As a large number of our Metro Branded stores are located near hospitals and nursing homes, we offered free coffee to all healthcare workers when they visited our stores.
Support for small suppliers
Woolworths welcomes new suppliers
As a result of COVID-19 restrictions, many smaller suppliers had issues selling their products through normal channels.
Woolworths worked actively with a growing number of smaller egg suppliers to help them through this time. One of the businesses Woolworths welcomed was Hilltops Free Range Eggs (Boorowa NSW). Hilltop Eggs were ranged in 8 stores in the ACT.
In addition, Woolworths expanded the range in store from existing suppliers, with additional eggs usually sold to food service customers currently available in many of our stores, and even some quail eggs made available in selected NSW and VIC stores.
Endeavour Drinks Group fast-tracked 350 independent suppliers and thousands of products into stores
Many independent producers were hit particularly hard with COVID-19 restrictions, with bars, restaurants and cellar doors closing and exports dwindling.
Traditionally, new products and suppliers only enter retail stores during yearly range reviews, but as part of an initiative to support the industry, in two months BWS and Dan Murphy’s fasttracked over 350 new suppliers and thousands of new products to its online and bricks and mortar stores.
In March, Endeavour Group also temporarily reduced its payment terms to small suppliers and businesses to a maximum of 14 days. This initiative has been extended until 30 September, when it will be reassessed.